Designing an experience that was athletic, immersive, and technically feasible. The biggest challenge? Turning two functioning hot air balloons into safe, synchronized basketball hoops.
We worked closely with certified balloon pilots and technical teams to transform the balloons into mobile scoring systems, coordinating their vertical movement with the flow of the match.
Balloons Court went viral and became a cultural ignition point — a bold format blending sport, spectacle, and storytelling, engineered to elevate brand presence in an unforgettable way.
For Rookie, this project embodies our philosophy: pushing the limits of cultural activation by designing experiences that are bold, human-centered, and built to resonate.
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(2016-25©)
