In a city marked by rapid urban growth and social fragmentation, the challenge was to create a space that could feel personal, symbolic, and shared — without losing touch with the neighborhood’s unique identity.
Together with local residents, the team transformed a worn-out court into a gathering point. The goal wasn’t just aesthetic — it was emotional: to reconnect people through memory, color, and common ground.
Somos Familia proves that family isn’t just defined by blood — it’s built in space, story, and shared care. In the heart of Monterrey, it became a canvas for community and a mirror of what holds us together.
For Rookie, this project showed how visual culture can strengthen social fabric — one wall, one play, one story at a time.
Next projects.
(2016-25©)
