ROOKIE.
CSR and social impact campaigns
Sports and Community activations
Cultural brand experiences
Creative direction and storytelling
We don’t create content, we spark connections. Art, sport and culture as tools to move people - and brands - forward.
© 2025 Rookie Lab
CSR and social impact campaigns
Sports and Community activations
Cultural brand experiences
Creative direction and storytelling
We don’t create content, we spark connections. Art, sport and culture as tools to move people - and brands - forward.
© 2025 Rookie Lab
Network
Network
(updated at 2025)
We are part of Eleva Group - a network of companies that brings together some of the leading global players, united by a shared vision: to create meaningful impact through sport, culture and creativity.
Our clients
Our clients
(updated at 2025)
Network
(updated at 2025)
We are part of Eleva Group - a network of companies that brings together some of the leading global players, united by a shared vision: to create meaningful impact through sport, culture and creativity.
Our clients
(updated at 2025)
(27)
Projects.
©2025
©2025
Strategy meets culture. Creativity meets purpose.
Whether it’s a brand campaign or a public activation, our projects are designed to leave a tangible mark on cities, communities, and lives.
(27)
Projects.
©2025
Strategy meets culture. Creativity meets purpose.
Whether it’s a brand campaign or a public activation, our projects are designed to leave a tangible mark on cities, communities, and lives.
Why choose us
Why choose us
Why choose us
We don’t create content. We spark connections. Art, sport and culture as tools to move people - and brands - forward.
We don’t create content. We spark connections. Art, sport and culture as tools to move people - and brands - forward.
Your digital journey begins with a conversation. Let's talk today.
Your digital journey begins with a conversation. Let's talk today.
Your digital journey begins with a conversation. Let's talk today.
No fluff, just results. Thoughtful design and tools that make your work easier. We focus on smart design and useful features, project after project.
No fluff, just results. Thoughtful design and tools that make your work easier.
We focus on smart design and useful features, project after project.
01
Projects across Italy, Mexico, and the US
From urban activations to cultural campaigns.
01
Projects across Italy, Mexico, and the US
From urban activations to cultural campaigns.
01
Projects across Italy, Mexico, and the US
From urban activations to cultural campaigns.
02
20+ brands engaged worldwide
02
20+ brands engaged worldwide
02
20+ brands engaged worldwide
What we do
What we do
What we do
Services.
Services.
(4)
(4)
(4)
(001)
Brand experiences
We design immersive formats that bring brands into real life through culture, art, and sport.
Categories
Content strategy
Editorial formats
Video production
6+
Brand experiences
(002)
CSR & Social Impact campaigns
We help brands and institutions invest in projects that leave a tangible mark on local communities.
Categories
CSR strategy
Co-creation
Impact reporting
Educational labs
6+
CSR & Social Impact campaigns
(003)
Creative storytelling
We translate projects into narratives — visual, social, and editorial.
Categories
Keyword research
On-page optimization
Content creation
Link building
4+
Creative storytelling
(004)
Community & sport activations
We engage people in participatory experiences, from playground tournaments to street festivals.
Categories
Community building
Youth programs
Sport-based engagement
Outdoor events
6+
Community & sport activations
(004)
Public sector collaborations
We work with municipalities, schools, and cultural institutions to develop meaningful projects.
Categories
Public art
Civic education
Participatory design
Local festivals
6+
Public sector collaborations
(004)
Third sector projects
We support NGOs, non-profits and foundations in activating territories and involving communities.
Categories
Advocacy
Grassroots campaigns
Cultural inclusion
Youth empowerment
6+
Third sector projects
(001)
Brand experiences
We design immersive formats that bring brands into real life through culture, art, and sport.
Categories
Content strategy
Editorial formats
Video production
6+
Brand experiences
(002)
CSR & Social Impact campaigns
We help brands and institutions invest in projects that leave a tangible mark on local communities.
Categories
CSR strategy
Co-creation
Impact reporting
Educational labs
6+
CSR & Social Impact campaigns
(003)
Creative storytelling
We translate projects into narratives — visual, social, and editorial.
Categories
Keyword research
On-page optimization
Content creation
Link building
4+
Creative storytelling
(004)
Community & sport activations
We engage people in participatory experiences, from playground tournaments to street festivals.
Categories
Community building
Youth programs
Sport-based engagement
Outdoor events
6+
Community & sport activations
(004)
Public sector collaborations
We work with municipalities, schools, and cultural institutions to develop meaningful projects.
Categories
Public art
Civic education
Participatory design
Local festivals
6+
Public sector collaborations
(004)
Third sector projects
We support NGOs, non-profits and foundations in activating territories and involving communities.
Categories
Advocacy
Grassroots campaigns
Cultural inclusion
Youth empowerment
6+
Third sector projects
(001)
Brand experiences
We design immersive formats that bring brands into real life through culture, art, and sport.
Categories
Content strategy
Editorial formats
Video production
6+
Brand experiences
(002)
CSR & Social Impact campaigns
We help brands and institutions invest in projects that leave a tangible mark on local communities.
Categories
CSR strategy
Co-creation
Impact reporting
Educational labs
6+
CSR & Social Impact campaigns
(003)
Creative storytelling
We translate projects into narratives — visual, social, and editorial.
Categories
Keyword research
On-page optimization
Content creation
Link building
4+
Creative storytelling
(004)
Community & sport activations
We engage people in participatory experiences, from playground tournaments to street festivals.
Categories
Community building
Youth programs
Sport-based engagement
Outdoor events
6+
Community & sport activations
(004)
Public sector collaborations
We work with municipalities, schools, and cultural institutions to develop meaningful projects.
Categories
Public art
Civic education
Participatory design
Local festivals
6+
Public sector collaborations
(004)
Third sector projects
We support NGOs, non-profits and foundations in activating territories and involving communities.
Categories
Advocacy
Grassroots campaigns
Cultural inclusion
Youth empowerment
6+
Third sector projects
About us
About us
About us
ROOKIE.
ROOKIE.
ROOKIE.
How we design impact.
How we design impact.
From insight to activation — our process is built around people, places, and participation.
01
Collaborative from day one
01
Collaborative from day one
01
Collaborative from day one
02
Modular and tailor-made
02
Modular and tailor-made
02
Modular and tailor-made
03
Purpose over performance
03
Purpose over performance
03
Purpose over performance
04
Visible and tangible results
04
Visible and tangible results
04
Visible and tangible results
Watch showreel
2025©
Watch showreel
2025©
Watch showreel
2025©
ROOKIE.
ROOKIE.
ROOKIE.
Every project we take on is designed for long-term success.
Our approach is different: We don’t follow formats, we build frameworks. Whether it’s a brand, a public space or a story - we make it speak, move, and stay.
Our approach is different: We don’t follow formats, we build frameworks. Whether it’s a brand, a public space or a story - we make it speak, move, and stay.
We combine strategic thinking with cultural insight to build projects that are not only well-executed, but truly meaningful — for people and places.
We combine strategic thinking with cultural insight to build projects that are not only well-executed, but truly meaningful — for people and places.
Case study
Results:
+2500 people engaged
on-site
8+ Institutional Partners activated
3 Public
Events
578K
Social Impressions
Content reach across Instagram, Facebook, and TikTok during the campaign.
1200 m²
Painted Surface
Co-created by artists and citizens over a 3-week activation.
© 2025 Rookie Lab
Write to build.
Got a project, a space, or a story to shape?
We work with brands, people and public institutions to turn ideas into culture.
Fast Replies
We won’t leave you hanging.
Next steps?
We’ll work through it with you — straightforward and to the point.
Write to build.
Got a project, a space, or a story to shape?
We work with brands, people and public institutions to turn ideas into culture.
Fast Replies
We won’t leave you hanging.
Next steps?
We’ll work through it with you — straightforward and to the point.
© 2025 Rookie Lab
Write to build.
Got a project, a space, or a story to shape?
We work with brands, people and public institutions to turn ideas into culture.
Fast Replies
We won’t leave you hanging.
Next steps?
We’ll work through it with you — straightforward and to the point.